There are many advantages and disadvantages of using flash in web site create. The biggest shortcoming I expect, is that people still think that it is acceptable to design the website fully in flash. My selection of disadvantages should put you off that, but there are still reasons to use flash because of its advantages.
The advantages – Why should you use flash? Well, there are stacks of reasons for using Flash as elements of a site – in the right circumstances.
Running videos is simple – If you want to include a small video on the website and you want it running straight away, then I find that converting it to flash is a good way to display it. Yes, there are other ways, but this is a good way of using flash as the file will stream and start the video running straight away, rather than waiting for the entire file to download.
A photo gallery looks outstanding – A small and subtle flash animation could also add ample to the look of the web site. As for instance a well executed photo gallery can gently show off several photographs to the visitor to tempt them to stay and find out more.
The disadvantages – Yes, although I do create Flash files, I am not really a fan of them apart from the video aspect. So here is what I find are the problems with them.
Not everyone has flash installed! Looking through a few of my own website statistics, potentially 4% of visitors do not have flash installed so will miss out on whatever element you are presenting to them as flash. This can leave an annoying blank or even missing navigation. And as more basic mobile devices hit the market, this percentage could increase!
Flash can be slow to load. A big flash animation that builds a page and displays various aspects of the navigation could be slow to load and clunky. Instead of the page loading almost instantly, the visitor is sitting there waiting for a flash animation that they really do not want to see.
Search engines cannot read flash. This is fine if you are only presenting a photo gallery that is only for visual impact, but if your content or navigation is in the flash file, you are hiding it. You want the search engines to be able to read all of your web site’s content to be able to send you traffic and if they cannot get between the pages, then how do they find them?
They are very distracting. A small advert in flash may be eye catching and do the job, but that is because it is highly noticeable and distracting. This distraction is used to grab attention and increase the clicks on the advert, but the same then goes for little flashing banners about the page. They might be too distracting and cause a nuisance to your visitors.
So yes, flash does have a use, but be very careful not to over use it and ruin the site. Not every website needs movement and flashing panels, we aren’t at Hogwarts where everything must move. Create your web site with care instead.
Written by Keith Lunt, who offers a Merseyside web design service. For more useful tips, call into the website design blog.
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