The colour scheme of your site defines the success of the look of the website in excess of any other element in the design. It is this combination of colours that is on the screen that gives the right balance. Not enough and too plain and the web site is boring. Too many and too contrasting and the website will be shocking. Similarly, just choose some colours that do not go together well and it is a disaster.
A design I have been working on recently showed this turnaround very dramatically. The customer had chosen a shade of green as the main background area and the website laid out nicely, but it just did not look right so I suggested a slightly lighter shade of green. And this seemingly minor change took the web site from dismal to very smart and clean looking and suddenly a web site to be proud of.
And this is because layout aside, certain colours work well in bulk and certain colours do not. A black background could be very striking and contemporary looking as might certain greys. But the wrong grey will not work and becomes dirty and strange looking.
I do not intend going into complicated lists of colour shades that do and don’t work together because it is not just the colours but the exact shades that matter. Dark and mid blues might work very well on a web site and the more paler blues work equally well on other sites, but they all have their own complimentary colour palettes to work with.
You might look round in every day life from decor, logos, other web-sites and printed matter to see various colour combinations in use. And whilst doing this, think of how the colour palette is being used. Certain colour palettes suit lively and bright situations. Yellow and greens combined can work well, but the brightness is often associated with workers in emergency situations where they need to stand out!
Looking at nature, look at the plants with their green stems and the colours of their flowers that look so beautiful on top. You may find a nice blue shade on clematis or white on lilies. This may give you a few tips for colours and highlights.
Going for the colour scheme for your website is very difficult. If you have already had a logo designed then that at least does give some colours that you are going to be starting with, but it is highly prospective that you will need to investigate other colours that you can add to the screen to form highlight and to break up the screens.
Trying to work out the colour plan is no simple job, but it is potential that if you are not 100% delighted with the look of the finished website then one or more of the colours need changing slightly. Select a clever colour plan for your website and you will end up with a smart looking site.
Written by Keith Lunt, who offers a web design Merseyside service. For more useful tips, call into the web design blog.
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